Headphones are made from recycled material and launched with Coca-Cola
Will.i.am launched a campaign to make the act of recycling law, manufacturing and selling a line of headphones for £ 218.
The headphones Ekocycle line, which will be produced with recycled materials, will be launched in conjunction with Coca-Cola and should hit stores in the second half of 2012.
According to will.i.am, "If you think of recycled products now, none of them is legal. You have to bring the sensitivity of art and fashion for this technology to transform a bottle of something nice."
Will.i.am is not the only famous investing in headphones, Dr. Dre released in 2008, the line "Beats by Dre" and recently sent some of his line headphones for the athletes of the British delegation at the Olympics.
Swimmer Tom Daley was seen wearing the headphones, while the tennis player Laura Robson thanked the brand on Twitter, the breaking of the rules of the Olympics: the athletes can not promote their individual sponsors.