Shakira is among several music superstars such as Madonna and Jay-Z, who in recent years, abandoned the conventional labels and exorbitant contracts signed with Live Nation, which gives the producer share of the profits from advertising, sponsorship and music, besides the profit of the live shows.
However, as Live Nation can not record and distribute albums, you must join traditional record contracts for their work. The partnership with Sony discs for the next star of "Hips Do not Lie" can be worth $ 60 million, according to the NY Post.
The agreement will also be a return of Colombian Sony, as the composer of such hits as "Rabiosa (feat. Pitbull)" and "La Tortura" was out of the Epic label in July 2008 to sign a ten-year contract with Live Nation, whose value was estimated to be between 70 and 100 million dollars.
Also, Shakira released last week the video for "Addicted To You," the fifth single from the album "Sale El Sol", released in October 2010.